Bluetooth® market update 2025

Explore important trends, forecasts, and insights to understand how Bluetooth® technology can continue to support your product strategies and shape future opportunities for your business.

Explore global Bluetooth® device forecasts

Get a comprehensive view of projected global shipments across all Bluetooth® enabled devices and a breakdown to understand how the technology is growing

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Understand the technology roadmap

Learn how recent and upcoming enhancements to Bluetooth technology are enabling new use cases and addressing emerging market needs

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See real-world impact across industries

Discover the Bluetooth use cases and trends that are helping create a world that is more sustainable, productive, accessible, healthy, and convenient.

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In this report

Device forecasts

  • Total annual shipments
  • Annual shipments by controller configuration

Technology roadmap

  • Bluetooth® Channel Sounding
  • Ultra-low latency HID
  • High data throughput
  • High frequency bands
  • Bluetooth® LE Audio enhancements
  • Working with other standards

Creating a better world

  • A more accessible world
    • Hearing aids
    • Auracast™ transmitters
    • Auracast™ receivers
    • Spotlight: Improving physical accessibility
  • A healthier world
    • Fitness trackers
    • Personal healthcare devices (PHDs)
    • Patient and equipment tracking
  • A more sustainable world
    • Bluetooth® Electronic Shelf Labels
    • Bluetooth® Networked Lighting Control
    • Bluetooth® smart labels
    • Spotlight: Ambient IoT